AWARDS & RECOGNITIONS
2020 - Effie - Bronze - Energy Upgrade California
2018 - The One Show - Shortlisted - Clorox "Thanks For Nothing 2" Radio
2017 - El Ojo de Iberoamérica - Gold - Clorox "Thanks For Nothing 2" Radio
2016 - Cannes - Silver and Bronze Lion - Clorox "Big Bang" & "Gravity" Radio
2016 - Clio's - Silver and Bronze - Clorox "Big Bang" & "Gravity" Radio
2016 - FIAP - Gold & Best Of Show - Clorox "Big Bang" & "Gravity" Radio
2016 - USH - Bronze - Clorox "Big Bang" & "Gravity" Radio
Webby - Farofa Nation website
Effie - Ford Sync (a project with artist Juanes)
Addys - Several
Luerzer's Archive - Scrubbing Bubble Print
The Apple Polishing Award - Student-nominated, student-picked award
ABOUT ME
Though I wanted to be a rock star, my stardom has taken a little bit of a detour... and it started in 1996...
Professional:
I joined VMLY&R Dallas in 2022 as a Creative Director. Been working on Intel's Commercial and Industry accounts. We successfully launched the 13th Gen Intel Core Processors with a new launch video and social campaign. I also was involved in various other campaigns for Intel's vPro platform and line of business. To round things off, my partner and I continue to creatively direct Intel's business social pages.
But before joining VMLY&R, I was working for some start-ups and agencies; I was helping them out with brand ID, design, some UX/UI, and campaigns. With Source Communications, I had a great time building the BBQGuys brand. Granted, we had help... we had the Mannings (yup, Peyton, Eli, Archie, and Cooper before everyone else started using them). We created TV spots that aired on ESPN as well as digital content. Furthermore, I help build the brand guidelines and print campaign for BBQGuys' private-label grill, Blaze.
My recent gig before freelancing was at independent powerhouse Barkley in KC, MO. I worked as a Creative Director for Dairy Queen, Terminix, Wawa, Riceland, and BraunAbility. My stay was short but extremely sweet - from January 2020 to May 2020. Why? Simple answer, COVID-19. After a heart-to-heart conversation with my family, we decided to stay in Miami in order to stay close to our extended family; it didn't seem right to move away. However, during that time, a lot of work was done. I helped the agency win the U.S. Bank credit card account, and helped create a powerful social campaign for DQ during COVID-19.
Starting in 2013, I worked as a Creative Director at Alma DDB (Ad Age A-List in 2010, 2012, and 2016 as well as Multicultural Agency of the Year in 2014 and 2015). And now, once again, we are Ad-Age 2017 Multicultural Agency of the Year. Furthermore, we won Silver and Bronze Lions at Cannes in 2016 for my Clorox radio spots, plus with those same spots, won Gold and Best Of Show at the 2016 FIAP, also won Silver and Bronze at the 2016 Clio Awards, and won Bronze Campaign at the 2016 USH Awards. To follow up on that campaign, we won Gold at the El Ojo de Iberoamérica in 2017 (think of Cannes for all Latin countries including Spain). And now, in 2018, this campaign was shortlisted at The One Show.
As a Creative Director, I led my teams to develop everything from traditional to integrated to interactive & social content and some UX/UI for all of our clients. We approached every project for each client with this type of 360 thinking. My main clients are/were McDonald's, Miller Lite, Glad, Square, State Farm, Clorox, Glad, Pine-Sol, Cablevision/Optimum, Kingsford, PNC Bank, Energy Upgrade California, Tobacco Free Florida, Florida Blue, BBVA Compass Bank, and others. These are multi-cultural accounts (General Market and Hispanic Market).
Before, I worked at (2012-2013) Commonground MGS, also in Miami. I worked as an Associate Creative Director on several accounts. Accounts include FPL (Florida Power & Light), UHealth (University of Miami Health System), Toyota Southeast Regional, Florida Lottery, others, and New Business.
And before then, I worked at other agencies with clients such as Ford, GM, GMC, Chevy, SC Johnson, American Airlines, Sprint, Nextel, Samsung, and others as well as new business.
Teaching:
Along with work, I taught part-time at the University of Miami (2011-2015). I taught Advertising Creative Strategies and Execution. Teaching helped sharpen my creative directing skills; it is important to push the students creatively and keep them motivated.
Business:
Started a t-shirt company in 2009 named Farofa Nation. It was a T-shirt company dedicated to helping street children in Brazil. Had to wear many "hats" in the company; from the administrator, accounting to art director, and creative director. Due to a very small budget, social media was an essential part of spreading the word about FN. We also had great successes such as having two of our shirts in the 5th installment of the Fast & Furious movie franchise (FAST FIVE).
Education: Miami Ad School (Graduated 1998) University of Miami, School of Communication (Graduated 1996)
Music:
After 20 years, the band got back together! The new album is up and the second album is on hold.
Other:
I have a U.S., Swiss & Italian Passport