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PNC Bank
"Cello Lessons"
This story is our version of the movie Whiplash. Difference is, there's no abusive music teacher nor crazy car crash! But you can still immerse yourself into a beautiful story of a young cellist who, with the persistence of her music teacher and her mother’s support, finally achieves her dream. We all understand that the things that matter most to us don’t always happen overnight. But more impressively, there is a bank that understands this as well. PNC Bank is the support and voice for the achiever in all of us.
From this campaign and production, we created a cut down version TV spot, another TV spot, pre-roll videos and other digital assets.
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