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Ford Sync
"Juanes At Your Service"
This integrated campaign for Ford introduced, at the time, the new Sync system to the U.S. Hispanic Market. We used superstar artist Juanes to show how the Sync system worked. We created everything: Web Film, TV spot, Print, Posters, Out of Home, Digital Banners, Microsite (where you can interact with Juanes), etc., as well as an Intro Video for Juanes during his U.S. tour.
The first video is a long form Web Film, and the second is the Case Study.
This won a Silver Effie in 2009.
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