SERGE CASTAGNA

Intel

"A World You Define"

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Intel was launching their new 13th Gen Intel Core Processors. We were tasked to create an introduction film of the chip for the Intel Innovation Event in San Jose. Code-named Raptor Lake, we looked at Raptor Lake as more than just a chip, it’s a new world — shaped as a tesseract — where anyone can be an artist, blogger, creator, and fireball-wielding sorcerer. All at once.

 

Beyond the launch video, we created a whole social campaign (more than 200 pieces) that included paid and organic social posts; everything from :06s, :15s to IG stories, carousels to digital OOH, and much more.