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Miller Lite
"It's Miller Time"
Miller Lite needed a boost in their brand. So it was time to bring back Miller Time. The idea behind the new "It's Miller Time" was to show that it's better to connect with friends IRL than through social media. So we created several TV product spots that were then optimized for OLV and Social (available upon request) to reinforce the message. Plus we created several "self-aware" OLVs to demonstrate what Miller Time is all about (also available upon request). All spots were done in English and Spanish
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